Google's Universal Cart Is Live in the US: Checkout Now Happens Inside Search and Gemini
Google's Universal Cart is live in the US: one cart across Search and Gemini, Google Pay checkout, right before the holidays. What it changes for merchants.
From the author
Recent Articles From Eva Laurent
Shopify Checkout for AI Agents: What WebMCP Means for Ecommerce SEO
Shopify opened checkout to browser-based AI agents through WebMCP. Here is what the three new tools actually do, and how product pages need to change so an agent picks and buys from you.
How to Make Product Data AI-Shopping Ready in 2026
A 220-question study found factual conflicts in 86% of AI shopping answers. Here is a nine-step workflow to make your product data the source AI engines quote correctly.
How to Run an Ecommerce Growth Desk with Grok Bot
A team runbook for building a morning decision screen from eight Grok Bots, each owning one question. Includes the approval rules, the evidence format, and the cost check.
How to Get Your Shopify Products Recommended by Meta's Muse
Meta's Muse can now search Shopify Catalog and check out with Shop Pay, and Amazon has blocked it for exactly that kind of access. Here is the product-data workflow that gives Muse something accurate to recommend.
How to Prepare Your Product Feed for ChatGPT Shopping (September 2026)
ChatGPT now draws most shopping picks from product feeds, not web search. Nine required fields, silent-reject rules, and how to verify it worked either way.
Google Shopping Ads Show Reverse Crocodile Effect as AI Overviews Expand
New data from 175 billion impressions reveals Shopping ads are experiencing the opposite of what organic search faces: fewer impressions but higher click-through rates as AI Overviews grow.
Claude Commerce Agents: What Anthropic's Open-Source Shopping Agent Actually Does, and How to Run It
On September 2, 2026, Anthropic open-sourced a shopping agent and a merchant agent on GitHub. Here is what they do, how to run the demos, how to connect them to your own store, and what the release means for AI shopping visibility.
OpenAI Launches ChatGPT Ads Manager Plugin, Requires Product Feeds for Shopping Results, Expands to New Regions
OpenAI announces ChatGPT Ads Manager plugin, requires product feeds for shopping results, and expands ads to Europe, India, Middle East, and North Africa.
Google AI Mode Adds Inline Shopping Carousel Ads and Single Ad Unit
Google has expanded AI Mode ad formats with an inline shopping carousel and a single ad unit at the bottom of results, first documented by Brodie Clark on August 28, 2026.
How to Set Up Codex for Ecommerce SEO (Full SKILL.md Included)
A zero-dependency Codex skill that scores product pages on six dimensions and validates Product JSON-LD against Google Merchant requirements, demonstrated on a bundled demo store going from 17/100 to 98/100.
OpenAI Pins Shopping Tab to ChatGPT Sidebar for Dedicated Product Discovery
OpenAI has permanently pinned a Shopping tab to the ChatGPT sidebar, creating a dedicated product discovery experience with visual search capabilities.
Google Ads Beta Tests Product Titles Report for AI-Generated Shopping Ad Copy
Google Ads is showing a new Product Titles report that reveals which AI-generated product titles appear in Shopping ads and how they perform against original titles.
Google Merchant Center Raises Minimum Product Image Size to 500x500 Pixels Starting January 2027
Google has updated Merchant Center documentation to require product images of at least 500 x 500 pixels for all products beginning January 31, 2027.
Shopify SEO: A Beginner's Guide to Ranking Your Store in 2026
A complete Shopify SEO guide updated for 2026 — from technical setup through AI search visibility, with ready-to-run AI agent prompts for every step.
AI Can Recommend Your Brand While Citing a Magazine Instead
A study of 1,000 Shopify stores found that brands can appear in AI buying answers while the citation and click go to a publisher, retailer, or marketplace. The deeper problem is not simply thin copy. It is weak attribution when the same product description appears everywhere.
Alexa Baby Supplies GEO for Buyers: Diapers, Formula, Wipes, Subscriptions, and Safe Reorders
A parent-focused guide to using Alexa for baby supply lists, diaper reminders, formula review, wipes, subscriptions, purchase controls, and safer reorders.
Alexa Pet Supplies GEO for Buyers: Dog Food Reorders, Cat Litter, Subscriptions, and Safety Checks
A buyer-focused guide to using Alexa for pet supply reminders, dog food reorders, cat litter lists, subscriptions, delivery timing, and product safety checks.
Amazon A+ Content GEO: How to Answer Buyer Questions Before AI Shopping Assistants Do
A practical guide to using Amazon A+ Content as GEO answer modules for comparison, proof, objections, variant choice, routine use, and repeat-purchase decisions.
Alexa Shopping List GEO: How Brands Can Win Grocery, Household, and Reorder Intent
A practical Alexa Shopping List GEO guide for brands selling grocery, household, pet, and personal care products where list behavior can become repeat purchase intent.
Amazon Rufus GEO in 2026: How to optimize product pages for AI shopping answers
Amazon Rufus has made marketplace visibility less keyword-only and more answer-driven. This 2026 playbook shows how to make product pages easier for AI shopping assistants to understand, trust, and recommend.
Ecommerce GEO Query Playbook: 100 AI Search Queries Online Brands Should Track
A practical ecommerce GEO playbook with 100 AI Search shopping queries, product-page mapping, review and return-policy guidance, and a 30-day execution plan for brands competing in AI-assisted buying decisions.
Amazon SEO in 2026: How to Improve Marketplace Rankings and Conversion
Amazon SEO now depends on intent fit, listing clarity, and buyer behavior signals. Use this workflow to connect indexing, PPC data, conversion, reviews, and returns into one marketplace growth loop.
Ecommerce SEO: How to Build Organic Traffic as a Long-Term Asset
Ecommerce SEO works when teams treat content as a traffic asset: long-tail keywords, the right page types, internal links, authority building, and monthly refreshes.
