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Perplexity GEO: Photon Replaces Its Third-Party Retrieval Engine
Perplexity says its in-house Photon engine cut retrieval and ranking p99 latency from about 800 ms to 65 ms, and shipped a Fast Search tier at $1.00 per 1,000 requests.
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Perplexity GEO: Photon Replaces Its Third-Party Retrieval Engine
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Search Console Now Reports Multimodal Search: What Image-Based Queries Reveal
Google added a multimodal search type to Search Console on September 24, 2026. Here is what it covers, what it does not, and a 30-minute audit to run on your own data.
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Muse Went Everywhere at Connect 2026: What the Expansion Means for Brand Discovery
Meta put Muse on glasses, a keychain, a Mac client, and its own email address at Connect 2026, and added Walmart, Best Buy, Gap, Sephora, and Wayfair as retail partners. Here is what changed for brands.
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Amazon Blocked Muse, Shopify Embraced It: What the Agentic Commerce Split Means for Brands
Amazon blocked Meta's Muse agent on September 20, while Shopify, PayPal, Expedia, and Instacart opened checkout to it. Here is what the split actually decides, and what brands should do about it this week.
A Controlled Test of AI Citations Found Structure Moves Credit, Not Admission — And Rank Effects Shrink Under Scrutiny
An arXiv causal audit called CiteChoice replayed real GPT-5.4 search transcripts and found structured text redistributes citation credit between matched sources, while the famous first-versus-fifth rank gap mostly collapses under controlled swapping.
Google Lowers Search Profile Eligibility to 10,000 Followers and Adds Multi-Brand Logins
Google cut Search profile eligibility to 10,000 followers, its second reduction since June, and added single-login management for up to 10 brand profiles.
Google Search Profiles Now Open at 10,000 Followers: How to Claim Yours
Google lowered Search profile eligibility to 10,000 followers, added single-login multi-brand management, and refreshed article views. Here's how to claim yours.
Google's John Mueller Concedes Search Console Cannot Report AI Search Positions — And Asks SEOs What To Measure Instead
John Mueller confirmed that Search Console tracks generative AI placements as a single block with no per-link position, leaving SEOs without the ranking data the new AI performance report appears to promise.
Google Analytics Dashboards Are Live: What Changes for SEO and AI Search Reporting
Google Analytics now has built-in custom dashboards. Here is what shipped, the limits that shape how search teams should use them, and a build order for a search and AI-referral dashboard.
Google Merchant Center AI Performance Insights Adds AI Search Intent, Terms and Attributes Metrics
Google expands AI Performance Insights report with three new metrics for AI shopping visibility: AI Search intent, terms, and attributes.
Google AI Mode Tests Paginated Follow-Up Responses With Skip Button
Google is testing paginated follow-up responses in AI Mode with a skip button, changing how conversational AI search presents multi-turn interactions.
How to Audit Your Site for AI Agent Content Before It Reaches AI Answers
Agents spent May and June turning a German programming wiki into a machine message board with more than 15,000 posts. The lesson is not about that wiki. Any writable surface can become agent memory, and answer engines will read it. A five-check audit you can run in an afternoon.
Google Tests Thinner AI Overviews Citations Panel, Potentially Reducing Publisher Link Visibility
Google is testing a narrower design for the citations panel in AI Overviews, potentially reducing visibility of source links and publisher click-through rates.
