How to Use Bing Topics Portfolio to Plan AI Search Content
Turn Bing Topics Portfolio data into a focused content plan. Choose a relevant topic, check opportunity queries against your existing pages, and prepare a brief you can measure later.
From the author
Recent Articles From Clara Bennett
Laya for Content Audits: Keep, Update, Merge, Remove
A full content audit is a routing problem with four possible answers. Here is how to run every page through a local Laya decision, plan the throughput, and avoid the two ways this workflow produces confident nonsense.
How to Use Jev to Audit and Route Your Content Library
Six repeatable Jev jobs that turn a flat URL inventory into a routed content plan: intent tagging, mismatch detection, originality scoring, keep/update/merge/remove disposition, schema checks, and redirect matching.
How to Set Up Codex for Image SEO (Full SKILL.md Included)
Audit image SEO on any page in about a minute: alt text, file size, format, responsive markup, lazy loading, and CLS — with a full Codex SKILL.md included.
How to Find and Fix Keyword Cannibalization in 2026: A Codex-Guided Workflow
A 90-minute workflow to find keyword cannibalization in Search Console, crawl exports, and rank trackers, then merge, canonicalize, differentiate, or remove pages without losing traffic — with a complete Codex audit skill included.
Defining Semantic SEO: How to Optimize for Semantic Search in 2026
A beginner-friendly guide to semantic SEO in 2026 — what it is, why entities and answer-first content matter for AI search, why schema is infrastructure rather than a citation lever, and a ready-to-use Codex skill.
YouTube SEO: How to plan, publish, and improve videos in 2026
Follow a beginner-friendly YouTube SEO workflow for topic research, scripts, titles, thumbnails, descriptions, retention, and post-publish review with Codex.
JavaScript SEO With ChatGPT Work: Turn a Rendering Concern Into a Developer-Ready Brief
Use ChatGPT Work to learn the JavaScript SEO basics, organize approved evidence, challenge unsupported assumptions, and produce a developer-ready brief for the right owner.
No Website Yet? Use Codex to Build an SEO-First Site Plan Before You Publish Anything
Turn a product or service idea into a small SEO-first website plan with Codex, including essential pages and one first traffic page worth building.
Google: Low-Quality AI Content → "Crawled - Currently Not Indexed"
Google says a large pattern of Crawled - currently not indexed pages can be a prompt to assess a site's overall quality. That does not make AI content automatically bad, but pages that add no distinct value and deliver a poor experience give Google little reason to index more of them.
AI Did Not Kill Content Marketing. It Killed Mediocre Content
When every team can generate articles, writing capacity stops being the moat. The durable advantage is SEO discipline, GEO strategy, brand proof, and editorial judgment.
How to Turn Keyword Research into Content Briefs with Windsurf
Build a Windsurf Cascade workflow that turns keyword exports into intent clusters, page types, content briefs, GEO prompts, and a reviewable content calendar.
How to set up your first Hermes SEO Agent
Set up a first Hermes SEO Agent that stays safe for beginners: a workspace, brand and website context, approval rules, one agent role, and a QA gate before any live-page work.
GEO Content Brief Template for AI Search Visibility
Use this GEO content brief template to plan pages that answer AI prompts, clarify entities, support claims with evidence, and improve ChatGPT-style answer visibility.
Education GEO Query Playbook: 100 AI Search Queries Schools and EdTech Brands Should Track
A practical education GEO playbook with 100 AI Search queries, enrollment-intent mapping, trust and outcomes signals, program-page guidance, and a 30-day execution plan for schools and EdTech brands.
How to Turn Trending Keywords into SEO and GEO Content Without Chasing Noise
Trending keywords can create traffic, but most are noise for a B2B growth team. This playbook shows how to turn trend lists into durable SEO and GEO assets.
GEO Content Writing SOP: From Topic Selection to Publishing Review
A practical GEO content writing SOP for planning topics, researching evidence, building outlines, reviewing answer clarity, publishing cleanly, and learning from each article after it goes live.
