New
Google Merchant Center AI Performance Insights Adds AI Search Intent, Terms and Attributes Metrics
Google expands AI Performance Insights report with three new metrics for AI shopping visibility: AI Search intent, terms, and attributes.
From the author
Recent Articles From Sophie Renard
Gemini 3.8 Flash Arrives in Google's AI Mode: Five Changes SEO Teams Will Be Watching
Google released Gemini 3.8 Flash on September 2, 2026, and lists AI Mode in Google Search among its consumer surfaces. The model is faster, cheaper, and harder-working at complex tasks — five consequences worth tracking.
Google Search Rankings Show Sharp Volatility Spike on August 12-13
Google Search Rankings Show Sharp Volatility Spike on August 12 13 Multiple SERP tracking tools detected a significant spike in Google Search ranking volatility on August 12 and 13, 2026. The movement...
Google Adds AI Overviews and Agentic Dashboards to Google Ads and Analytics
Google Adds AI Overviews and Agentic Dashboards to Google Ads and Analytics Google announced on August 10 that it is embedding AI Overviews and new agentic capabilities into Google Ads and Google Anal...
August 2026: GSC's Generative AI Performance Report Is Now Live for Everyone
Google Search Console's generative AI performance report, first announced June 3, now appears for all site owners checked this week — roughly two months after a staged rollout began. The report shows impressions for AI Overviews and AI Mode, broken down by page, country, and device.
GPT-5.6 Makes Average AI Content Cheaper. That Is the SEO Problem
OpenAI's GPT-5.6 lineup lowers the cost of useful AI work. For SEO and GEO teams, that means content volume gets easier while evidence, technical foundations, and citation readiness become harder to fake.
Google Ads Favicons and Sitelinks: What Google’s Docs Actually Confirm
Google has not officially confirmed a broad rollout of favicons inside Google Ads sitelinks. But Google’s own documentation shows why advertisers should audit favicons, business logos, and sitelink assets as one search visibility system.
ChatGPT Voice Gets Search: What GPT-Live Means for AI Visibility
OpenAI's GPT-Live turns ChatGPT Voice into a search-capable AI answer channel. Here is what the official launch confirms and what brands should monitor next.
Google /goto URLs in June 2026: What SEO Teams Should Watch
Google’s reported June 2026 /goto redirect test is unlikely to be a ranking change, but it can create analytics, rank-tracking, and URL-preview noise. Here is what SEO teams should monitor before changing strategy.
Google Search Console Now Shows Search Data for Instagram, TikTok, X, and YouTube
Google's new Search Console platform properties give creators and publishers a clearer view of how social and video posts perform on Search and Discover. Here's what changed, what to measure, and how Auspia can help teams keep GSC data inside the content workflow.
What Claude Outage Queries Reveal About Real-Time SEO and AI Search
Outage searches show how quickly users move from brand queries to AI answers. SaaS teams need status pages, incident language, and official updates that search systems can trust.
