Google Search Console's generative AI performance report is now appearing for every site owner, roughly two months after the company began rolling it out. The view, under Performance → Search results → Generative AI, shows how often a site's URLs are cited in AI Overviews and AI Mode on Google Search, with impressions broken down by page, country, and device.
Google has not formally declared the rollout complete, and the interface still carries a Beta label. But the access gate is gone: on August 11, SERoundtable reported the view now appears across all of the roughly 25 verified Search Console profiles it checked, and practitioners on X and Reddit report the same. Until this month, the report was available only to a subset of properties, with UK sites first in line.
The rollout gives site owners a first-party, page-level signal of where their content appears in Google's AI answers — who Google cites in AI Overviews and AI Mode, and how often.
What the report shows
The report presents a single headline metric — total impressions — on a default hourly chart, with 7-day, 28-day, and 3-month presets and hourly-to-monthly granularity. Data can be sliced with Pages, Countries, and Devices tabs and exported to CSV.
The screenshot above is the live view as it appears today: hourly impressions for the past 24 hours, Pages, Countries, and Devices tabs, and the Beta label still in the breadcrumb.
There is no Queries tab. The report does not include clicks, CTR, or positions, and it does not show which search prompts produced the citations.
Google defines the two metrics precisely. An AI Overviews impression counts when a user actually sees a URL cited in the AI Overview block — links below the fold count only after being scrolled into view. An AI Mode impression counts when a site's content is referenced during a conversational search session.
A rollout that took two months
Google announced the Search Generative AI performance reports on June 3, 2026, in a post on the Search Central blog and a companion post on blog.google. The announcement framed the release as staged: the reports went to a subset of properties first, with UK sites among the first to receive access, and expanded while Google collected feedback.
Access spread through late July and into August. SERoundtable's August 11 report was the first to confirm the view rendering across every verified profile it checked, and individual practitioners have since corroborated it. Google has not yet declared the rollout formally complete; the Beta label and the requirement that a property accrue enough AI impressions before the view renders are the visible remnants of the staged release.
What the data does and does not cover
Two limitations matter before reading the numbers as a verdict. The report isolates AI impressions that are already included in a property's regular web performance totals — it does not represent new traffic, and the two should not be added together. And the view only renders after a site earns enough AI impressions; properties with little or no AI presence will see nothing yet, which is not a signal of a penalty.
Two data quirks also apply. The AI view's history is shorter than the classic performance report's, so date ranges must exist in both before comparing. And in hreflang setups, AI impressions can consolidate to the canonical URL, making per-language comparisons unreliable.
What's still unclear
- Clicks and query-level data. A Google spokesperson has hinted at additional metrics in the future, but nothing has been announced. The AI view currently exposes neither clicks nor the prompts behind citations.
- A formal announcement. Google has not declared the rollout complete, and the Beta label remains in the interface.
- Scope. The report covers Google's own AI features — AI Overviews and AI Mode — inside Google Search only. External AI platforms such as ChatGPT, Perplexity, Claude, and Copilot are not part of the data.
Sources
- Google Search Central (June 3, 2026): "Introducing Search Generative AI performance reports in Search Console"
- blog.google (June 3, 2026): "New opportunities, control and insights for website owners"
- SERoundtable (August 11, 2026): "Google Search Console Generative AI Performance Report Appears Live For Everyone"
Author: Sophie Renard, AI Search Briefing Analyst Tracking 30+ Platforms at Auspia. Sophie covers platform updates and shifting search behavior in concise, source-grounded briefs.
