Google Search Console's Generative AI Performance Report Now Appears Live for All Properties
Google Search Console's generative AI performance report, which tracks how websites appear in AI Overviews and AI Mode, appears to have rolled out to all properties as of August 11, 2026. Google has not yet officially announced the full rollout, but multiple site owners have confirmed the report is now visible across their Search Console profiles.
The details
The report first appeared in early June 2026, when Google announced it as part of a broader set of publisher controls. At launch, the feature was restricted to a small subset of UK-based website owners, a move tied to requirements from the UK's Competition and Markets Authority (CMA). Google expanded access several weeks later, and as of this week, the report appears available across all Search Console properties that meet a minimum threshold of generative AI impressions.
SEO professional Vijay Chauhan flagged the broader availability on X on August 11, noting that the report had gone live across profiles he monitors. Independent checks across approximately 25 Search Console profiles confirmed the report's presence in each one.
The generative AI performance report appears as an expandable tab under the main Performance report in Search Console. According to Google's official help documentation, it surfaces impression data for sites appearing in two generative AI features: AI Overviews and AI Mode. A separate report covers generative AI appearances in Google Discover.
Specifically, the report provides five data dimensions:
- Impressions: How often a site's URLs appeared in generative AI features in Search and Discover.
- Pages: Which specific URLs appeared within AI features.
- Countries: Geographic breakdown of where impressions originated.
- Devices: Desktop, tablet, or mobile segmentation for Search results.
- Dates: Hourly, daily, weekly, and monthly granularity for trend analysis.
Page-level data is assigned to canonical URLs, consistent with how the standard Search performance report handles attribution. Data can also be exported via a download button for both chart and table views.
One notable gap remains: the report does not include click data or query-level data. When Google first introduced the report in June, a company spokesperson said Google was "continuing to work with website owners to understand what insights will be most helpful to inform their strategies, and we'll introduce additional metrics over time." That position has not changed with the broader rollout.
Google's help documentation notes that the report will not appear for properties where a site "hasn't received enough impressions in generative AI features on Google Search." Sites that have excluded themselves from generative AI features via the Search Console opt-out toggle will also not see data, since opted-out sites do not receive impressions from those features.
The June announcement coincided with the launch of a separate control allowing website owners to block their content from appearing in AI Overviews, AI Mode, and AI Overviews in Discover. Google stated that opting out would not affect a site's rankings in standard search results. That control was also initially limited to UK site owners and has since expanded.
In its announcement blog post, Google reported that AI Overviews had surpassed 2.5 billion monthly active users and AI Mode had crossed one billion monthly users. The company framed the new reporting tools as part of an effort to give publishers "the right tools as user preferences evolve."
Google's help documentation still carries a note stating the report is "rolling out to a subset of website owners, allowing for thorough testing before rolling it further," suggesting the official documentation has not yet caught up with the apparent full rollout.
Why this matters for SEO and AI visibility
The generative AI performance report gives SEO and GEO teams their first native, Google-sourced measurement of visibility within AI Overviews and AI Mode. Before this report, teams relied on third-party rank tracking tools or manual testing to estimate AI search presence. Having impression data broken down by page, country, and device inside Search Console closes a significant measurement gap.
However, the absence of click and query data limits the report's analytical utility. Teams can see which pages earn AI impressions and where those impressions come from geographically, but they cannot currently tie those impressions to specific user queries or downstream traffic. The lack of query data in particular makes it difficult to identify which search intents trigger AI Overviews for a given site. SEO teams will need to continue supplementing this report with third-party tools for query-level AI visibility tracking until Google adds those metrics, if it chooses to do so.
What to watch next
Google has said it will "introduce additional metrics over time," though the company has not specified which metrics are under consideration or when they might arrive. SEO teams should watch for any updates that add click data, query-level reporting, or position tracking within AI features. The update to Google's help documentation removing the "subset of website owners" language would also signal an official full rollout announcement. Additionally, Google's updated guidance for improving visibility in generative AI Search features, published alongside the original June announcement, may see further revisions as the company gathers more data from the now-widely-available report.
Sources
- Google Search Central Help, "Generative AI performance report (Search)": https://support.google.com/webmasters/answer/16984139
- Google blog, "New opportunities, control and insights for website owners" (June 3, 2026): https://blog.google/products-and-platforms/products/search/new-controls-website-owners/
- UK Government, "CMA secures fairer deal for publishers and improves Google Search services in UK": https://www.gov.uk/government/news/cma-secures-fairer-deal-for-publishers-and-improves-google-search-services-in-uk
- Vijay Chauhan, X post (August 11, 2026): https://x.com/VijayChauhanSEO/status/2087051337783820762
