Google Search Console's Generative AI Performance Report Appears Live for All Properties
Google's Search Console generative AI performance report, which tracks how websites appear in AI Overviews and AI Mode, appears to have rolled out to all verified properties as of August 11, 2026. Google has not formally announced the completion of the rollout, but multiple site owners with access to roughly 25 different Search Console profiles confirmed the report is now visible across all of them.
The details
Google first announced the generative AI performance reports on June 3, 2026, in a blog post by Hillel Maoz, Search Ecosystem Engineering Manager, and Moshe Samet, Product Manager Lead for Search Console. At launch, the reports were limited to a subset of websites. "We are rolling these reports out to a subset of websites, allowing us to thoroughly test them and receive feedback before making them widely available," the company wrote at the time.
Access was expanded several weeks ago, and as of this week, the report appears to be available universally. The report shows up as an expandable tab under the main performance report in Search Console.
The report tracks impressions across two generative AI surfaces in Google Search: AI Overviews and AI Mode. Google's help documentation states that the list of covered features will expand over time. Data from Search Labs experiments is not included, since those features remain in active development.
What the report provides:
- Impressions: How often URLs from a site appeared in generative AI features in Search and Discover.
- Pages: Which specific URLs appeared within AI features.
- Countries: Geographic breakdown of where impressions originated.
- Devices: Desktop, tablet, or mobile breakdown for Search results.
- Dates: Performance over time with hourly, daily, weekly, and monthly granularity.
The report does not include click data or query-level data. Google's announcement acknowledged this limitation indirectly, noting that the company is "continuing to work with website owners to understand what insights and data would be most helpful to inform their strategies, such as adding additional metrics over time."
Some site owners have reported not seeing the report. Google's documentation explains two possible reasons: the property may not yet have access during the phased rollout, or "your site hasn't received enough impressions in generative AI features on Google Search." Sites that have opted out of Search generative AI features through Google's controls will also not see data, since they are not eligible to appear in those surfaces.
Data in the report is aggregated by property for the chart view. If two results from the same site appear in a single generative AI feature, they count as one impression in the chart total. Table data aggregation varies by dimension: country, device, and date data is aggregated by property, while page data is aggregated by page URL.
The most recent data in the report may be preliminary, indicated by a dotted line on the graph. Google notes that preliminary data is still being collected and could change in subsequent hours.
Why this matters for SEO and AI visibility
The full rollout gives SEO and GEO teams their first native, first-party measurement tool for tracking visibility in Google's AI-generated search experiences. Before this report, teams relied on third-party tools and manual SERP checks to estimate AI Overview presence. Search Console now provides impression counts directly from Google, which removes sampling errors and proxy measurement from the equation.
The absence of click and query data limits the report's analytical depth. SEO teams can see that their pages appeared in AI features, and how often, but cannot yet determine which queries triggered those appearances or whether users clicked through. This gap means the report is more useful for tracking visibility trends over time than for diagnosing specific ranking issues in AI surfaces. Google's statement about "adding additional metrics over time" suggests click and query data may arrive in future updates, though no timeline has been given.
What to watch next
Google has not made an official announcement confirming the full rollout, so an acknowledgement could come in the coming days or weeks. The help documentation still carries a note stating the report is rolling out to a subset of website owners, which has not yet been updated.
The most consequential future development would be the addition of click data and query-level reporting to the generative AI report. Google's blog post explicitly mentioned working with website owners on what additional metrics would be helpful, which suggests the current feature set is a first version rather than a final product. SEO teams should also watch whether Google adds reporting for additional AI surfaces beyond AI Overviews and AI Mode, as the company said it "expect[s] to update this list over time."
Site owners who do not see the report should verify they have not excluded their site from Search generative AI features, and confirm their properties have accumulated sufficient impressions in AI surfaces to trigger the report's appearance.
Sources
- Google Search Central Blog, "Introducing Search Generative AI performance reports in Search Console," June 3, 2026: https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports
- Google Search Console Help, "Generative AI performance report (Search)": https://support.google.com/webmasters/answer/13601770
Author: Owen Hartwell, Google AI Overview Tracker Across 40+ Verticals at Auspia. Owen tracks Google AI Overviews, AI Mode, and search AI feature changes across industries.
