Google Search Console's Generative AI Performance Report Appears Live for All Users
Google's Search Console generative AI performance report, which provides impression data for sites appearing in AI Overviews and AI Mode, now appears to be available to all users after a gradual rollout that began in June 2026. Google has not yet officially confirmed the full rollout, but the report is visible across numerous Search Console profiles, giving SEO teams their first native tool for measuring visibility within Google's generative AI search features.
The details
Google first announced the generative AI performance reports on June 3, 2026, in a blog post by Hillel Maoz, Search Ecosystem Engineering Manager, and Moshe Samet, Product Manager Lead for Search Console. At launch, the reports were restricted to a subset of websites as Google tested the feature and collected feedback. The official help documentation still carries a note stating the report is "rolling out to a subset of website owners, allowing for thorough testing before rolling it further."
By August 11, 2026, multiple users confirmed the report was visible across a broad range of Search Console properties. Vijay Chauhan, an SEO professional, flagged the widespread availability on X. Independent checks across approximately 25 Search Console profiles found the report present in all of them.
The report appears as an expandable tab under the main Performance report in Search Console. It tracks how often URLs from a site appeared in generative AI features across Google Search and Discover. According to Google's help documentation, the report covers two specific generative AI capabilities: AI Overviews and AI Mode. Google has said it expects to update this list as Search evolves.
The data available includes five dimensions:
- Impressions: How often URLs from a site appeared in generative AI features in Search and Discover.
- Pages: Which specific URLs appeared within AI features, grouped by canonical URL.
- Countries: Geographic breakdown of where generative AI impressions originated.
- Devices: Desktop, tablet, or mobile breakdown, available for Search results.
- Dates: Hourly, daily, weekly, and monthly granularity, with all timestamps in Pacific Time.
Notably absent from the report are click data and query data. The traditional Search Console Performance report provides both clicks and impressions, along with average position and click-through rate. The generative AI report offers impressions only. Google's June blog post acknowledged that the company is "continuing to work with website owners to understand what insights and data would be most helpful to inform their strategies, such as adding additional metrics over time."
The report also excludes data from Search Labs experiments, which Google considers still in active development. Data from AI Overviews and AI Mode in the stable Search experience is included.
Some users have reported not seeing the report. Google's documentation lists two possible reasons: the property may not yet have access during the ongoing rollout, or the site has not received enough impressions in generative AI features to generate data. Sites that have excluded themselves from Search generative AI features will also not see impression data.
Google also offers a separate generative AI performance report for Google Discover, which tracks visibility in generative AI features within the Discover feed.
Why this matters for SEO and AI visibility
The generative AI performance report gives SEO and GEO teams their first native measurement tool for tracking how content surfaces inside Google's AI-powered search experiences. Without click or query data, the report is limited to a visibility metric, but impressions alone provide a baseline that was previously unavailable. Teams can now identify which pages appear in AI Overviews and AI Mode, compare that visibility across countries and devices, and track changes over time as Google iterates on its AI search features.
The absence of click data means teams still cannot calculate click-through rates from AI-generated answers or determine whether AI Overview appearances are driving traffic. This gap leaves a significant blind spot for ROI analysis. Until Google adds click and query metrics, SEO teams will need to combine Search Console impression data with referral traffic analysis from other analytics tools to estimate the actual impact of AI search visibility.
What to watch next
Google's blog post indicated the company may add additional metrics based on user feedback. The most requested additions are likely to be click data and query-level reporting, both of which exist in the traditional Performance report. SEO teams should also watch for expansion of the report to cover additional generative AI surfaces beyond AI Overviews and AI Mode, and for an official announcement confirming the full rollout. The help documentation's rollout notice, which still references a "subset of website owners," may be updated to reflect general availability.
Sources
- Google Search Central Blog, "Introducing Search Generative AI performance reports in Search Console," June 3, 2026: https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports
- Google Search Console Help, "Generative AI performance report (Search)": https://support.google.com/webmasters/answer/16984139
- Vijay Chauhan, X post, August 11, 2026: https://x.com/VijayChauhanSEO/status/2087051337783820762
Author: Jasper Quinn, AI Search Product Researcher Tracking 60+ Feature Changes at Auspia. Jasper writes about search product updates, AI platform changes, and tool behavior affecting SEO and GEO teams.
