Google Search Console Generative AI Report Expands to Most Sites, Still Missing Click Data
Google has widened access to its generative AI performance report in Search Console, making the tool available to a much larger group of website owners. The report, first introduced in a limited rollout in June 2026, tracks how often pages from a site appear inside AI-powered search features such as AI Overviews and AI Mode.
The expansion was spotted this week by multiple site owners who noticed the report appearing across their Search Console properties. Google's John Mueller confirmed on Reddit that the rollout is ongoing but not yet complete. "Correct, it's not yet every domain," Mueller wrote. "Also, like the discover and news reports, these are only shown if there's sufficient data to display."
What the report shows
The generative AI performance report gives site owners a dedicated view of their impressions within AI features on Google Search and Discover. It sits as an expandable tab under the main performance report in Search Console.
The report includes five data dimensions:
- Impressions: how often URLs from a site appeared in generative AI features
- Pages: which specific URLs surfaced within AI features
- Countries: visibility broken down by geography
- Devices: the types of devices used when the site appeared in AI results (Search only)
- Dates: performance over time at hourly, daily, weekly, or monthly intervals
The report covers AI Overviews, AI Mode, and generative AI features in Google Discover. It does not separate which specific AI feature generated each impression.
What it does not show
The report still lacks two metrics that SEO professionals have been requesting since the AI search era began: click data and query data. Site owners can see that their pages appeared in AI-generated results, but they cannot tell which search queries triggered those appearances or whether users clicked through to their sites from the AI features.
Google acknowledged the gap in its June announcement, saying it is "continuing to work with website owners to understand what insights and data would be most helpful to inform their strategies, such as adding additional metrics over time."
For now, the overall performance report in Search Console continues to track combined visibility across all search features, including AI. The generative AI report provides a filtered view that isolates AI-specific impressions from that broader dataset.
Why the limitation matters
The absence of click and query data means site owners face a measurement problem. They know their content is being surfaced in AI Overviews, but they cannot determine whether those impressions translate into traffic, which topics drive AI visibility, or how their AI search presence compares to their traditional organic rankings.
Third-party rank tracking tools have attempted to fill this gap by monitoring AI Overview appearances across query sets, but those tools cannot measure actual impressions at scale the way Search Console data can. The missing click data also makes it impossible to calculate a click-through rate for AI features, leaving teams unable to compare the efficiency of AI-driven visibility against standard organic results.
Google's approach mirrors how it handled the launch of other new report types. The Discover report and the News report in Search Console also launched without full metrics and gained additional data points over time. The pattern suggests click and query data may eventually be added to the generative AI report, though no timeline has been given.
How to check if you have it
Site owners can find the generative AI report by navigating to the Performance section in Google Search Console and looking for an expandable tab labeled for generative AI features. If the tab does not appear, Google says it means the site has not received enough impressions in generative AI features to generate a report.
The report was originally announced on June 3, 2026, by Hillel Maoz, Search Ecosystem Engineering Manager, and Moshe Samet, Product Manager Lead for Search Console. At launch, Google described the rollout as limited to "a subset of websites" for testing purposes.
What to watch next
The most anticipated addition to this report would be query-level data, which would let site owners see exactly which searches are triggering their inclusion in AI Overviews and AI Mode results. Click-through data would be the second major addition, enabling teams to measure the traffic value of AI search visibility.
Google has not committed to a timeline for either metric. The company has said it is gathering feedback from site owners about what data would be most useful, which suggests the report's capabilities may expand based on what the SEO community prioritizes.
For teams managing large content portfolios, the current impression-level data still offers value. It provides a baseline for tracking whether AI search visibility is growing or declining over time, which pages are most frequently surfaced in AI features, and whether visibility differs by market or device type.
Author: Sophie Renard, AI Search Briefing Analyst tracking 30+ platforms. Sophie writes timely updates and concise briefs on platform changes affecting search visibility.
Sources
- Introducing Search Generative AI performance reports in Search Console — Google Search Central Blog, June 3, 2026
- John Mueller on Reddit regarding generative AI report rollout — August 2026
