SEO Forecasting: Build Traffic Scenarios You Can Actually Use
Build a traffic forecast from observed impressions and CTR, separate existing pages from unproven opportunities, and track the assumptions that make each scenario possible.
From the author
Recent Articles From Leo Harrington
GA4 Now Lets You Allowlist Hostnames — And One Checkbox Decides Whether It Blocks Measurement Protocol
Google's September 21 release note adds Include data filters for hostnames in GA4, turning spam defense from a blacklist you maintain forever into an allowlist you set once — with two sharp edges worth knowing before you flip it on.
Google Analytics Dashboards Are Live: What Changes for SEO and AI Search Reporting
Google Analytics now has built-in custom dashboards. Here is what shipped, the limits that shape how search teams should use them, and a build order for a search and AI-referral dashboard.
Google Ranking Report with Codex: Build One That Explains What Changed
A Search Console export is not a ranking report. This is the weekly workflow we use to turn query data into a report that says what moved, what probably caused it, and what to check next — built once with Codex and rerun in minutes.
How to Create SEO Reports for Clients with AI Agents (2026 Beginner Guide)
A complete beginner's guide to creating client SEO reports using AI agents like Codex — from a one-prompt 15-minute report to an automated monthly workflow, including a copy-paste SKILL.md and the 7 sections every 2026 report needs.
ChatGPT for SEO in 2026: Analyze GSC and GA4 Exports Without Pretending They Match
Use ChatGPT as an analysis workspace for GSC and GA4 exports, with a visible cleaning log and a page-level decision memo that does not confuse clicks with sessions.
WorkBuddy for SEO in 2026: Build a GSC and GA4 Review Pack Without Code
Use Tencent WorkBuddy to turn authorized GSC and GA4 exports into a small, traceable SEO review pack without confusing clicks, sessions, and conclusions.
Traffic Has Stalled: Make Codex Find Your Fastest Organic Growth Opportunity
Use Codex and your existing evidence to choose one page-and-query growth opportunity instead of publishing more random content when traffic has stalled.
How do AI SEO platforms track ranking performance over time?
AI SEO platforms track ranking changes across keyword sets and help group changes, explain anomalies, and prioritize pages.
How to Connect Cursor to SEO Data with MCP
Connect Cursor to SEO data safely with a read-only MCP or export workflow for GSC, Bing Webmaster Tools, GA4, SERP APIs, and AI visibility snapshots.
How to use Hermes for weekly SEO/GEO monitoring
Set up a repeatable weekly Hermes SEO/GEO monitoring loop with data quality gates, a scored action queue, and follow-up logging that turns exports into decisions.
ChatGPT Share of Voice Reports: How to Turn GEO Data Into Executive Updates
Learn how to turn ChatGPT GEO prompt data into executive share-of-voice reports with presence, accuracy, recommendations, competitor overlap, gap diagnosis, and next actions.
Financial GEO: How AI Search Handles Stocks, Crypto, and Market News
Financial search is fast, sensitive, and citation-heavy. Publishers and brands need clear timestamps, risk boundaries, and source quality to appear responsibly in AI answers.
