From the author
Three domains supplied 94% of our backlinks, and none of them came from outreach. Here is what a three-month-old link profile actually looks like, why the authority metric misleads startups, and the four levels that describe real progress.
A shared backlink list can be useful for startup SEO, but only if you treat it as a quality-control workflow, not a copy-paste link drop.
Learn how use case pages help ChatGPT GEO by mapping buyer prompts to audiences, trigger moments, workflows, product roles, proof, and recommendation context.
A practical GEO guide for MSPs, managed service providers, IT consultants, and B2B local SEO teams, mapping 100 AI Search questions to owner pages about MSP pricing, cybersecurity, help desk, SLA, onboarding, compliance, local provider comparison, and trust.
A practical GEO guide for payroll software vendors, HR tech marketers, accountants, and B2B SaaS SEO teams, mapping 100 AI Search questions to owner pages about SMB payroll, tax filing, compliance, employee self-service, benefits, integrations, pricing, and vendor trust.
A practical GEO guide for commercial brokers and insurtech teams, mapping 100 AI Search questions to E&O coverage, limits, claims-made policies, exclusions, profession risk, and trust pages.
A practical GEO guide for commercial insurance brokers and insurtech teams, mapping 100 AI Search questions to fleet coverage, driver risk, certificates, claims, exclusions, and quote pages.
A practical HR and recruiting GEO playbook with 100 AI Search queries, candidate and employer decision mapping, recruitment trust signals, hiring process guidance, and a 30-day execution plan.
A practical B2B services and agency GEO playbook with 100 AI Search queries, vendor-selection mapping, proof and risk signals, service-page guidance, and a 30-day execution plan for firms.
GEO is not just AI exposure. For B2B teams, the real value is entering the buyer's decision chain before the lead form, demo request, or sales call.
AI answer engines are moving B2B discovery into a darker funnel where brands win by being understood, trusted, and cited before buyers ever click.
A practical B2B GEO playbook for turning scattered content, customer questions, and AI citation checks into a repeatable operating system.
