SEO ROI: Connect Organic Leads to Revenue Without Overclaiming
Calculate SEO ROI using a defined acquisition cohort, reconciled revenue, and a complete cost ledger. Keep attributed revenue, modeled lead value, and incremental return separate.
From the author
Recent Articles From Hannah Pierce
SEO and GEO for Property Management Companies: How to Get Found in Search and AI Answers
A practical guide for property management companies that want stronger visibility in Google, Bing, and AI-generated answers without turning their website into a keyword directory.
18 Backlink Sources for Startups: What Each One Is Actually For
A DR number tells you how strong a domain is, not whether it will help your startup. Here is what each of the 18 platforms is actually good for, and how to check the link you get before you invest a week in it.
High-Authority Backlinks for Startups: Four Levels, and Where Our Own Profile Sits
Three domains supplied 94% of our backlinks, and none of them came from outreach. Here is what a three-month-old link profile actually looks like, why the authority metric misleads startups, and the four levels that describe real progress.
18 high-authority backlink sites for startups, and how to use them safely
A shared backlink list can be useful for startup SEO, but only if you treat it as a quality-control workflow, not a copy-paste link drop.
ChatGPT Use Case Pages: How to Match Buyer Prompts for GEO
Learn how use case pages help ChatGPT GEO by mapping buyer prompts to audiences, trigger moments, workflows, product roles, proof, and recommendation context.
Managed IT Services GEO: 100 MSP Pricing, Security, SLA, and Local Provider Questions AI Search Will Surface
A practical GEO guide for MSPs, managed service providers, IT consultants, and B2B local SEO teams, mapping 100 AI Search questions to owner pages about MSP pricing, cybersecurity, help desk, SLA, onboarding, compliance, local provider comparison, and trust.
Payroll Software GEO: 100 SMB Tax, Compliance, HR, and Vendor Comparison Questions AI Search Will Shape
A practical GEO guide for payroll software vendors, HR tech marketers, accountants, and B2B SaaS SEO teams, mapping 100 AI Search questions to owner pages about SMB payroll, tax filing, compliance, employee self-service, benefits, integrations, pricing, and vendor trust.
Errors, Advice Risk, and Policy Limits: 100 Professional Liability Insurance Questions AI Search Will Surface
A practical GEO guide for commercial brokers and insurtech teams, mapping 100 AI Search questions to E&O coverage, limits, claims-made policies, exclusions, profession risk, and trust pages.
Fleets, Drivers, and Certificates: 100 Commercial Auto Insurance Questions AI Search Will Answer First
A practical GEO guide for commercial insurance brokers and insurtech teams, mapping 100 AI Search questions to fleet coverage, driver risk, certificates, claims, exclusions, and quote pages.
HR and Recruiting GEO Query Playbook: 100 AI Search Queries Talent Teams Should Track
A practical HR and recruiting GEO playbook with 100 AI Search queries, candidate and employer decision mapping, recruitment trust signals, hiring process guidance, and a 30-day execution plan.
B2B Services and Agencies GEO Query Playbook: 100 AI Search Queries Firms Should Track
A practical B2B services and agency GEO playbook with 100 AI Search queries, vendor-selection mapping, proof and risk signals, service-page guidance, and a 30-day execution plan for firms.
The Real Value of B2B GEO Is Entering the Buyer Shortlist Early
GEO is not just AI exposure. For B2B teams, the real value is entering the buyer's decision chain before the lead form, demo request, or sales call.
The Dark Funnel: Why GEO Is Rewriting B2B Traffic Rules
AI answer engines are moving B2B discovery into a darker funnel where brands win by being understood, trusted, and cited before buyers ever click.
B2B GEO Operating System: From AI Mentions to a Repeatable Growth Loop
A practical B2B GEO playbook for turning scattered content, customer questions, and AI citation checks into a repeatable operating system.
