Laya is a free decision model you can run on your own machine. This is the complete getting-started guide: what it does, how to install it, the eight SEO and GEO jobs it is good at, and the ones it is not.
Meta opened Muse connectors to developers eleven days after launch. If an agent can act through your API, your API is now the surface that decides whether you get chosen.
Templates let you install someone else's Bot in one click. That is convenient and risky. Here are six checks to run before you install one, and how to adapt it without inheriting its problems.
A team runbook for building a morning decision screen from eight Grok Bots, each owning one question. Includes the approval rules, the evidence format, and the cost check.
A repeatable workflow for finding a topic while it is still days old, publishing across four formats, and verifying whether an AI answer actually cites you. Includes the verification step most guides skip.
I collected every public claim about Grok Bot doing SEO work in the first six weeks and sorted them by how verifiable they are. Most of the loudest numbers do not survive contact with the evidence.
Meta put Muse on glasses, a keychain, a Mac client, and its own email address at Connect 2026, and added Walmart, Best Buy, Gap, Sephora, and Wayfair as retail partners. Here is what changed for brands.
When an agent researches, decides, and buys without a click, referral traffic stops being the signal. Here is the recommendation-share scorecard to track instead.
Meta Muse is a personal AI agent that browses, compares, and buys on a user's behalf. Here is what it does, who it partners with, and why it changes how brands get discovered.
A ghost citation is an answer where the model was given your context and still did not name you. Here is how to score AI answers into named, mentioned, and absent, track displacement across runs, and report instability instead of averaging it away.