Google begins November 2026 core update rollout worldwide
Google has begun a worldwide core update ahead of Black Friday. Here is what the company has confirmed about timing, rankings and site assessment.
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The 90-day GEO ladder: 75.7% mentioned in August, 54.9% first choice in October
A 90-day GEO engagement with an automotive film brand, from being mentioned in AI answers to being recommended first. The funnel data by month, the assets we shipped, and the weekly loop that kept the gain.
OpenAI LifeVal: What Its Everyday AI Benchmark Means for GEO
OpenAI’s LifeVal evaluates AI on practical everyday tasks, from finding childcare to organizing a care plan. Here is what the benchmark actually shows and how GEO teams can test visibility in task-driven AI workflows.
How a Multi-City Beauty Brand Can Build Visibility in AI Search
A strong local reputation does not automatically translate into accurate AI recommendations. This case-inspired analysis shows how beauty chains can make their services, locations, and customer trust signals easier to find and verify.
Google's New UGC Spam Guidance (2026.10 update): Which Share Pages Should Be Indexed
Google's October 26 update tells platforms to noindex share pages, generated outputs, and app URLs by default. Here is the test, the controls that work, and how to verify them.
Google Explains Robots.txt: Four Supported Fields and the Limits of AI Crawler Rules
Google's new robots.txt explainer confirms that an invented instruction may be ignored. Here is how to separate crawl rules, Search visibility controls, and Google-Extended's AI use preferences.
Google Is Poisoning the SERPs It Serves Rank Trackers — and the SEO Industry's Data Layer Is Built on Trust Google Just Broke
Nozzle's 27.5-million-SERP study found Google has been serving rank trackers complete, normal-looking pages with swapped-out results since September — an anti-scraping escalation with lasting consequences for SEO data.
DeepSeek Opens Search and Fetch APIs at $0.75 per 1,000 Requests
DeepSeek's new Search and Fetch endpoints cost $0.75 per 1,000 successful requests. Server-side calls through Claude Code and Codex stay free until November 1.
DeepSeek Search for AI Agents: Setup Guides for 19 Platforms
Choose a DeepSeek Search setup for your AI agent, then follow a platform-specific guide for MCP, CLI, permissions, and source verification.
Add DeepSeek Search to Warp Agent with MCP and Profiles
Connect DeepSeek Search to Warp Agent through Warp Drive or a project MCP file, control access with Agent Profiles, and decide when the server should start.