Google Business Profile posts are showing view counts again for some users, three years after Google removed the feature. Muhammad Hussain reported on LinkedIn on August 20, 2026 that the metric now appears as "people viewed" in the Business Profile dashboard, though it is not visible to all account holders yet.
What changed
Google launched Google Posts Insights in 2018, which displayed both view counts and click data for posts published within a Business Profile. The company discontinued and sunset that feature in January 2023, leaving businesses without a way to measure how many people saw their posts directly in the dashboard.
The current test reintroduces view counts under a new label. Hussain wrote: "Google Business Profile posts are now showing view counts. Does this show up on everyone's dashboard? I don't see it on my side, but a friend in my connection share it with me."
Details and availability
The "people viewed" metric is in a limited test and does not appear for all Business Profile users. Both Hussain and the person who reported the observation confirmed they could not see the metric on their own dashboards, indicating the rollout is restricted to a subset of accounts.
Google also recently added view counts to photos and videos uploaded to Business Profiles, which were part of the original 2018 Insights feature. The posts view count appears to follow the same pattern of a gradual reintroduction.
Context
Google Business Profile posts allow businesses to share updates, offers, events, and other content directly on their profile in Google Search and Google Maps. These posts appear in the business's knowledge panel and can influence how users perceive the business before clicking through to a website.
The original Insights removal in 2023 was part of a broader restructuring of Business Profile metrics. Google shifted toward a simplified performance view that emphasized profile actions like calls, direction requests, and website clicks, but did not provide post-level visibility data.
The return of post view counts gives businesses a direct signal for content engagement within their profile, separate from the broader action metrics Google currently provides.
What has not been confirmed
Google has not made an official announcement about this test. The available information does not indicate whether the "people viewed" metric will roll out to all Business Profile accounts, whether click data will also return alongside view counts, or what timeline Google has in mind for a full release. It is also unclear whether the metric will appear in the Google Business Profile API or remain limited to the web dashboard.
