Google Tests Revamped Q&A Feature for Business Profiles

Google is testing a new Q&A experience in Google Business Profiles (GBP), introducing a dedicated Q&A button in the dashboard and a guided prompt flow that asks business owners yes-or-no questions tailored to their specific business. The change was spotted on August 19, 2026.

What was announced

Syed Amir, an SEO practitioner, posted screenshots on X showing the new Q&A interface appearing in the GBP dashboard within Google Search. The update adds a visible Q&A button and a flow that presents business-specific questions with yes-or-no response options. Amir also noted that business owners can now delete existing Q&A answers directly from the interface.

What changed

The previous GBP Q&A section allowed business owners to answer questions posted by users, but the interface was more passive. The revamped version introduces:

• A dedicated Q&A button in the GBP dashboard
• A guided prompt system that suggests business-specific questions
• Yes-or-no response options for suggested questions
• The ability to delete existing answers

The previous Google Business Profile Help documentation page for Q&A (support.google.com/business/answer/6026499) now returns a 404 error, suggesting Google may be restructuring how Q&A content is managed within the platform.

Details and availability

The feature appears to be in a testing phase. It is not yet clear whether the rollout is limited to specific regions, business categories, or account types. Google has not published an official announcement about the change.

The guided prompt system appears to generate questions based on the business's category and profile information, though the exact mechanism for question generation has not been documented.

Context

Google Business Profiles Q&A has historically been a user-generated content section where anyone could ask questions about a business, and the business owner or other users could respond. This content appears in local search results and Knowledge Panels.

Barry Schwartz at Search Engine Roundtable noted that he had previously understood the Q&A feature was being replaced by "Ask Maps," a separate Google feature for location-based questions. The appearance of a revamped Q&A interface suggests Google may be integrating Q&A functionality more closely with the GBP dashboard rather than fully migrating to Ask Maps, or that both systems may coexist.

What has not been confirmed

Google has not published an official announcement about this change. The following remain unconfirmed:

• Whether this is a limited test or a broader rollout
• Which regions or business categories have access
• Whether the old Q&A interface will be fully replaced
• How the new Q&A content will appear in search results
• Whether there is any effect on local search ranking or visibility
• The relationship between this feature and Ask Maps

Sources

• Syed Amir (@SyedMAmirHassa1), X post with screenshots, August 19, 2026: https://x.com/SyedMAmirHassa1/status/2089811842915066289