AI Overviews Are Cutting Clicks by Up to 61%: How to Defend Your SEO Strategy and Budget
The click-loss numbers behind AI Overviews are real and, realistically, not going back. A defensible strategy is not to abandon SEO but to re-forecast traffic, re-allocate spend toward citation, and reserve paid budget where organic can no longer deliver. A five-part defense plan built on the January-to-September 2026 evidence.












