How to Handle Google's /goto Redirect in Your SERP Pipeline
Google's goto passthrough links hide the destination URL in search results. Detect them, resolve tokens safely, and verify your rank-tracking pipeline in about 30 minutes.
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How to Handle Google's /goto Redirect in Your SERP Pipeline
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Google Search Rolls Out google.com/goto Passthrough URLs to Combat Scraping
Google is replacing direct result URLs with google.com/goto server-side redirects across its search results, a change confirmed by a Google spokesperson and observed at near-complete rollout by SEO tooling providers.
Multiple SEOs Report Google Search Showing Fewer PDF Files in Results
SEO professionals report a sharp drop in PDF file visibility in Google Search results, affecting government forms, whitepapers, and other document types. Google has not commented.
Google Confirms Favicon Bug in Search Results, Says Fix Is in Progress
Google has confirmed that a bug on its end is causing website favicons to disappear from Google Search results. Rajan Patel said the company identified the issue and is working to resolve it.
Google Consolidates Google Tag and Google Tag Manager With Unified Interface
Google has rolled out updates to Google Tag and Google Tag Manager, consolidating measurement capabilities into a unified interface with no-code event tracking and visual tagging.
Google Changes JSON-LD Extraction to Single-Pass HTML Unescaping
Google Search Central announced that its JSON-LD parser now applies only one pass of HTML unescaping, meaning double-escaped entities in structured data will no longer be automatically corrected.
How to Fix Discovered / Crawled – Currently Not Indexed URLs with DeepSeek Harness
DeepSeek Harness ( dsh ) runs agents that can do real work, and few SEO jobs are better suited to it than the not indexed URL pipeline: read a list, inspect each URL, classify, wait for approval, subm...
How to Find and Fix Keyword Cannibalization in 2026: A Codex-Guided Workflow
A 90-minute workflow to find keyword cannibalization in Search Console, crawl exports, and rank trackers, then merge, canonicalize, differentiate, or remove pages without losing traffic — with a complete Codex audit skill included.
How to Fix Discovered / Crawled – Currently Not Indexed URLs with Hermes Agent
"Discovered – currently not indexed" and "Crawled – currently not indexed" are the two most common rows in the Search Console Page indexing report, and the two most misunderstood. They look like techn...
Google Says Search Will Eventually Support HTTP QUERY Method for Faceted Navigation
Gary Illyes from Google said Google Search will support the HTTP QUERY method defined in RFC 10008 once web servers, CDNs, and browsers update their networking stacks.
Apple Expands Applebot Crawler With Thousands of New IP Addresses for AI Search
Apple has added over 4,000 new IP addresses to Applebot, its web crawler for Siri, Spotlight, Safari, and Apple Intelligence, marking the crawler's first major infrastructure expansion in years.
Google Clarifies Googlebot IP Location Declaration Differs From Actual Crawl Egress Points
Google Clarifies Googlebot IP Location Declaration Differs From Actual Crawl Egress Points Google's Gary Illyes explained on August 14, 2026 that Googlebot's IP address records declare a location of M...
Cloudflare's AI Bot Blocking Is Accidentally Nuking Googlebot — And Destroying Search Rankings
Cloudflare's AI Bot Blocking Is Accidentally Nuking Googlebot — And Destroying Search Rankings Summary A growing number of websites are discovering a devastating unintended consequence of blocking AI...