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Google announced a new Preferred Sources feature on August 20, 2026, letting readers select publications for badge treatment in Top Stories, AI Overviews, and AI Mode. Publishers can embed a button on their pages to help readers opt in.
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Microsoft Advertising has begun rolling out AI Max to all advertiser accounts worldwide, adding AI-powered search term matching, automated text generation, and intent-based URL routing to Search campaigns.
Google is testing a new Q&A experience in Google Business Profiles with a dedicated dashboard button, guided prompts, and the ability to delete answers.
Data from Semrush and independent tracking shows Google's video carousel appeared far less often in search results starting August 12, with brand-name queries hit hardest.
Google launched the August 2026 spam update on August 18. The rollout is global, applies to all languages, and may take a few days to complete.
OpenAI's ChatGPT advertising system sometimes displays an ad from one advertiser, then quickly switches to show an ad from a different advertiser before the user interacts with it.
Gary Illyes from Google said Google Search will support the HTTP QUERY method defined in RFC 10008 once web servers, CDNs, and browsers update their networking stacks.
Jeremy Howard published the first revision of the llms.txt specification since its 2024 launch, adding standard link relations that help AI agents locate Markdown versions of pages without guessing URLs.
SEO professionals found thousands of site: search impressions for major brands in GSC data with zero clicks, suggesting ChatGPT may be verifying brand information via Google.
Apple has added over 4,000 new IP addresses to Applebot, its web crawler for Siri, Spotlight, Safari, and Apple Intelligence, marking the crawler's first major infrastructure expansion in years.
TollBit's H1 2026 report shows ChatGPT-User is the most-blocked AI page-fetcher yet reaches disallowed pages on roughly half of EU sites that listed it. OpenAI documentation says robots.txt rules may not apply because a person initiated the request.
Google has started showing AI-generated illustrations inside AI Overviews for some search queries, beginning with recipe results. Content creators say the feature replaces their original photography and testing work.
Google Ads Removes Manual Language Targeting for Search Campaigns in September 2026 Google has updated its advertising documentation to confirm that manual language targeting settings will be removed...
