Editor
Improves clarity, coverage, and the reader’s route through the answer.
GEO
Do more than rewrite a page “for AI.”
Build public information that is clearer, accessible, evidence-backed, and easier for people and AI Search systems to assess.
One-Page Source Brief
A shared page plan before anyone starts changing copy.
User question
What should this page help a reader understand?
Current weakness
Complete during the review
Evidence to verify
Complete during the review
Access check
Complete during the review
Owner
Complete during the review
Review date
Complete during the review
This is a truthful blank working example, not a customer report or a forecast.
Read the brief as a source-quality plan.
The fields are connected. A clear claim needs evidence. Useful coverage needs a reachable page. A better page needs an owner who will maintain it.
Coverage
Does the page answer the real user question with sufficient depth?
Entities and claims
Can a reader understand who, what, and under which conditions are being described?
Evidence
Can important explanations be checked by the appropriate expert?
Access
Can the public page be reached and read without avoidable barriers?
Information architecture
Do headings, links, and related pages help a reader find the right explanation?
Maintenance
Is there a reason and owner to check the page again when facts or needs change?
One brief. Three kinds of redline.
Technical owner
Evaluates access, rendering, and implementation constraints.
Subject expert
Validates facts, supporting evidence, and the boundary of significant claims.
Assess. Improve. Release. Retest.
Use assessment to identify a practical gap, then use the brief to decide a reviewed change. The next assessment tells the team what remains. It does not forecast an outside result.
Start here
Check a GEO Score
Start with one high-value page. Write the user question, current weakness, evidence required, technical check, owner, and review date before editing.
Check a GEO ScoreQuestions before the GEO review
Is GEO just rewriting copy for AI?
No. It combines useful coverage, clear claims, evidence, access, information architecture, and maintenance. Wording is only one part of the public source.
Does a GEO score predict citations or rankings?
No. A score is a diagnostic input for prioritizing review. Search and AI systems decide whether and how they index, cite, rank, or use pages.
What is the best first GEO project?
Choose one high-value public page with a known customer question. Write a small brief that names its weakest source-quality or access component, owner, and review date.
Improve one public source with a complete brief.
Name the question, the weakness, the people needed, and the reviewed change before you change the page.