Google Ask Advisor to Get Shared Memory Across Ads, Analytics, and Merchant Center

Google is adding cross-platform memory to Ask Advisor, its AI-powered marketing assistant built with Gemini capabilities. The feature will allow the tool to carry context, goals, and performance data across Google Ads, Google Analytics, Merchant Center, and Google Marketing Platform.

What was announced

Google confirmed that Ask Advisor will soon maintain shared memory across its marketing tools. When the feature rolls out, conversations and business context from one platform will be available in others, allowing the AI assistant to provide more informed recommendations based on a advertiser's complete marketing picture.

What changed

Ask Advisor currently operates within individual Google marketing products. The upcoming shared memory feature will enable:

• Continuous context: The AI will remember campaign details, business goals, and past decisions across platforms
• Cross-platform intelligence: Recommendations will draw from data in Ads, Analytics, Merchant Center, and Google Marketing Platform simultaneously
• Seamless transitions: Advertisers can move between products without losing their conversation history or starting over

According to Google's official product page, "Ask Advisor moves across products with you, so you can finish tasks without interruption. From Google Ads to Google Analytics and beyond - your advisor comes with you."

Details and availability

The shared memory feature is listed as "coming soon" on Google's Ask Advisor product page. The tool is currently available in Google Ads, with plans to expand to other marketing products.

Google describes Ask Advisor as "your new AI-powered collaborator" that offers "proactive, personalized recommendations to save you time, remember your business context, and help you reach goals across our platforms."

The tool includes several key capabilities:

• Business intelligence that remembers: Ask Advisor retains information about important business details and improves recommendations over time
• Agentic AI collaboration: The assistant can take actions and provide continuous context across sessions
• Feedback integration: Advertisers can rate responses with thumbs up/down icons, which Google says directly improves the product

Context

Ask Advisor represents Google's push to integrate AI agents into its advertising ecosystem. The tool is built with Gemini capabilities and is designed to help advertisers manage campaigns, analyze performance, and make data-driven decisions across multiple platforms.

The shared memory feature addresses a common challenge in multi-platform marketing: maintaining context when switching between tools. Advertisers often need to re-explain their goals or re-analyze data when moving from one platform to another. Cross-platform memory aims to eliminate this friction.

Google has been expanding AI capabilities across its marketing products throughout 2026, including AI-generated ad copy, automated bidding strategies, and performance recommendations. Ask Advisor with shared memory represents a deeper integration of AI into the day-to-day workflow of marketing teams.

What has not been confirmed

Google has not provided a specific release date for the shared memory feature. The product page indicates it is "coming soon" but does not specify whether this means weeks or months.

It is also unclear whether the shared memory will be enabled by default or require advertiser opt-in. Google has not detailed what specific data points will be shared across platforms or how advertisers can control what context is retained.

The pricing model for Ask Advisor remains unchanged from what Google has previously communicated for the tool.

Sources

• Google Ask Advisor Product Page - Official Google product documentation describing Ask Advisor capabilities and upcoming cross-platform features